Services

Done-for-You Copywriting That Works for You

Website Copy That Works as Hard as You Do

If your website isn’t turning visitors into clients, it’s not working hard enough for you.

Your homepage has less than 10 seconds to capture someone’s attention. And once they’re there, 75% of people judge your credibility based on your site’s design and copy. A beautiful layout is important—but if the words aren’t working, the website isn’t either.

Whether you’re just getting started or refining what you’ve already built, your website should do more than look nice. It should reflect your values, speak to your ideal client, and make working with you an easy yes.

Together, we’ll craft copy that:

  • Speaks directly to the people you want to serve—in a voice that sounds like you

  • Guides visitors smoothly from curious to committed

  • Highlights what makes your work valuable, trustworthy, and worth it

Whether you need a full overhaul or a light refresh, I’ll help your site show up with clarity, purpose, and personality—so your message lands and your business grows.

Email & Sales Sequences That Build Trust (& Make Sales)

Your email list is one of your most powerful business tools—if you know how to use it.

Unlike social media, the inbox is intimate. It’s where your readers go to pay attention—99% of people check their email every day, often more than once. When someone invites you into their inbox, they’re already halfway in. You don’t need to shout—you just need to show up with purpose.

I’ll help you write emails that feel natural, generous, and grounded in your voice—so your subscribers keep opening, keep reading, and, eventually, say yes.

Together, we’ll craft:

  • Welcome sequences that make a meaningful first impression (they average a 68% open rate!)

  • Sales sequences that share what you offer and why it matters—without pressure or fluff

  • Newsletters that strengthen trust and gently remind people that you’re here when they’re ready

You don’t need to be a salesperson. You just need to keep showing up—with clarity, care, and a little bit of rhythm.

Digital Products & Lead Magnets that Build Connection & Credibility

Your knowledge is valuable—and when you share it well, it builds trust, grows your audience, and positions you as someone worth listening to.

That’s the beauty of lead magnets and digital products. Whether you’re offering a free checklist or a full-on course, you’re creating something that keeps working for you—long after you hit “publish.”

And your audience wants it: 60% of people say they’ve given their email in exchange for a free resource, and 79% say they’re willing to engage with educational content from brands they trust.

I help you design and write resources that feel aligned with your voice and your goals.

Together, we can create:

  • Lead magnets that attract the right people and invite them into your world

  • Educational content like ebooks, workbooks, and mini-courses that deepen engagement

  • Sales pages that explain your offer in a way that feels honest, compelling, and clear

You don’t have to be a “thought leader” to share what you know. You just need a little structure—and the right words.

Content Polishing & SEO Optimization That Helps You Get Found

Already have content but not sure it’s landing? Let’s make what you’ve written even stronger—more you, more readable, and more discoverable.

Because here's the truth: even great content can get lost if it’s hard to follow or missing key search signals. And 68% of online experiences begin with a search engine—so it’s worth making sure your words are doing their job.

I’ll help you refine what you already have with a thoughtful blend of voice consistency, structure, and light-touch SEO (no weird keyword stuffing here).

Together, we’ll:

  • Tighten and clarify your message so it connects quickly and clearly

  • Make sure your voice sounds like you—and stays that way across platforms

  • Gently optimize your content so the right people can find you, and stick around when they do

This is a great fit for blog posts, website pages, product descriptions, or even content you wrote in a rush and always meant to come back to. (No judgment—I’ve got you.)

Not sure what you need?

Let’s figure it out together.

Resources

BrightEdge. (n.d.). 68% of online experiences begin with a search engine. Retrieved from https://www.brightedge.com/resources/webinars/68-percent-online-experiences-start-search

Content Marketing Institute & Edelman. (2019). Edelman-LinkedIn B2B Thought Leadership Impact Study. Retrieved from https://contentmarketinginstitute.com/articles/thought-leadership-impact/

Demand Gen Report. (2019). 2019 Content Preferences Survey Report. Retrieved from https://www.demandgenreport.com/resources/research/2019-content-preferences-survey-report/

GetResponse. (2022). Email marketing benchmarks. Retrieved from https://www.getresponse.com/resources/reports/email-marketing-benchmarks

HubSpot. (2023). The ultimate list of email marketing stats for 2023. Retrieved from https://blog.hubspot.com/marketing/email-marketing-stats

MarketingSherpa. (2015). How customers prefer to receive communications from brands. Retrieved from https://www.marketingsherpa.com/article/chart/how-customers-want-communication

McKinsey & Company. (2014). Why marketers should keep sending you e-mails. Retrieved from https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/why-marketers-should-keep-sending-you-emails

Nielsen Norman Group. (2011). How long do users stay on web pages? Retrieved from https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/

Stanford University. (2002). Stanford Guidelines for Web Credibility. Stanford Web Credibility Project. Retrieved from https://credibility.stanford.edu/guidelines/